How to Choose an Accountant for Your Canadian Business
Most owners pick an accountant the way they pick a contractor: a referral, one phone call, a gut feeling. That works fine until you hit a CRA letter, a messy handoff, or a bill three times what you expected. Ask these ten questions before you sign anything, the answers tell you more than any sales call will.
See the Price First. AI-powered tax strategy built to uncover tax-saving opportunities that conventional workflows can miss. Efficiencies help keep fees affordable.
The 10-Question Checklist
Scan the list first, then read the expanded guidance below for each one. Question one is listed first on purpose, it's the fastest way to sort a long list of firms down to a short one.
Can They Tell You What It Will Cost Before You Commit?
Who Actually Reviews the Work?
What Is Included?
What Gets Billed Separately?
How Do They Handle Bookkeeping?
What Happens When CRA Writes?
How Quickly Can You Get Answers?
Who Owns the Client Relationship?
Can the Firm Grow With You?
What Does Switching Look Like?
1. Can They Tell You What It Will Cost Before You Commit?
This is the first filter, and it should be. If a firm can't give you even a rough, scope-based price without booking a call first, that tells you something about how the rest of the relationship will run, pricing negotiated case by case, terms decided behind closed doors, and you finding out the real price after you've already invested time in the sales process. A firm that can quote from a short set of scope questions (revenue band, transaction volume, number of employees) has systemized its pricing. A firm that can't hasn't, and you'll be the one absorbing that uncertainty.
2. Who Actually Reviews the Work?
Software and junior staff can prepare a return. What matters is who reviews it before it's filed. Ask by name and credential: is a CPA reviewing every file, or only the ones that get flagged? Firms leaning on automation or offshore prep teams should be explicit about where the CPA review actually happens, not vague about it.
3. What Is Included?
"Corporate tax" means different things at different firms. Does the quoted fee include the T2 filing only, or also formal financial statements, a CSRS 4200 compilation, if you need one for a bank, lender or investor? CRA does not require a compilation behind a standard T2 filing, so that's a service to ask about separately, not assume is bundled in. Does the fee include HST filings, T4/T5 slips, or year-round questions, or are those separate engagements you'll be quoted again for later? Get the inclusion list in writing before comparing prices across firms, a lower price with a shorter inclusion list isn't actually cheaper.
4. What Gets Billed Separately?
The inverse of question three, and just as important. Ask specifically about CRA audit support, bookkeeping cleanup on prior years, T-slip prep, director personal returns, and anything mid-year that falls outside the original scope. A firm that answers this clearly, unprompted, is one that isn't planning to surprise you later.
5. How Do They Handle Bookkeeping?
Ask whether bookkeeping is bundled with tax prep or bought separately, and what happens if your books arrive messy at year-end. Some firms fold basic bookkeeping into a package; others treat any cleanup work as a separate, uncosted engagement discovered only once they open your file. If you're doing your own books, ask what format and cadence they need it in, that requirement should be spelled out before tax season, not during it.
6. What Happens When CRA Writes?
Every incorporated business eventually gets a letter, a review, or an audit request from CRA. Ask directly: is responding to that included in your annual fee, or billed hourly as it happens? A firm that hasn't thought about this in advance probably hasn't built the process to handle it well when it does happen.
7. How Quickly Can You Get Answers?
Ask what a normal response time looks like for a routine question, and what happens during the March–June crunch when every client wants the same thing at once. Some firms name a specific turnaround; others just say "you'll be assigned an accountant" and leave the timeline open. A named turnaround is a commitment. A vague one isn't.
8. Who Owns the Client Relationship?
At a firm with real headcount, ask whether you'll deal with one consistent point of contact or whoever picks up the file that week. Rotating staff is common at high-volume firms and isn't automatically bad, but it changes how much context you need to repeat every time you call. If continuity matters to you, ask for a name, not a department.
9. Can the Firm Grow With You?
A firm sized for $50K-revenue solopreneurs may not have the bench for you at $2M and multiple employees, and a firm built for funded, high-growth companies may be structurally the wrong fit, and priced accordingly, for a typical small incorporated business. Ask what the engagement looks like at your current size and at twice your current size, and whether the same team handles both.
10. What Does Switching Look Like?
Ask what's needed to move your files, prior-year returns, and CRA authorizations to a new accountant if the relationship doesn't work out. A firm confident in its service should have a simple answer, most of this is standard document transfer and a CRA authorization update. Hesitation or vagueness here is itself useful information.
Why This Order Matters
Most of these questions can only be answered honestly by a firm that has already systemized its own operations. Price transparency is the leading indicator, a firm that has automated its pricing has usually also thought through scope, review responsibility, and turnaround time, because those are the same underlying systems. A firm that treats every quote as a bespoke negotiation is more likely to treat everything else the same way too.
None of this means the cheapest number wins. It means comparing full scope against full price, in writing, before you sign, instead of comparing headline numbers that do not cover the same work. See the Ashbridge pricing page for starting prices, or compare the online and traditional service models in the online accountant guide.
The 10-Question Checklist, in One Place
Copy this list or keep this page open while you compare firms. Score each firm on how directly it answers each question, not just whether it answers at all.
Can They Tell You What It Will Cost Before You Commit?
Who Actually Reviews the Work?
What Is Included?
What Gets Billed Separately?
How Do They Handle Bookkeeping?
What Happens When CRA Writes?
How Quickly Can You Get Answers?
Who Owns the Client Relationship?
Can the Firm Grow With You?
What Does Switching Look Like?
See How Ashbridge Measures Up
See how Ashbridge answers the questions that matter: price visibility, scope clarity, professional review, and what happens after you decide to proceed.
Get Your Fixed Price in a Minute
Answer a few scope questions, see a fixed price, then a CPA reviews the work. No discovery call required to get the price.
See Price, Start Free